Technological progress has different kind of effects on the human life such as mechanized life that despite its advantages (increasing leisure and decreasing chores time), it has a serious defects. One of the major shortcomings is low physical mobility of peoples in everyday life that may have negative effects on the health of society. Women constantly exposed to serious vulnerability caused by low physical activity. The aim of this study is to assess the limiting factors of physical activities of rural women of Isfahan County by using leisure constraints negotiation model and structural equation modeling. Data was collected by using stratified sampling method through face-to-face interviews with 224 rural women, based on a comprehensive structured questionnaire. The results show that the situation of the rural women's lifestyle physical activity seems no proper and the most limiting factors are the leisure constraints, motivation and negotiation. Keywords: constrains factors, leisure constraints negotiation model, physical activity, rural women, structural equation modeling.