Small scale and fragmented lands are one of the most important obstacles of agricultural development. Perhaps one of the best ways to deal with this problem is empowering the units of collective action. The rural production cooperatives are more accepted rather than the other units due to observing and applying the triple principles namely "ownership", "governorship" and "subjectivity". Nevertheless, these cooperatives with a ten year old, have not yet achieved the appropriate position in the production sector. The aim of this study is to analyze the managerial factors affecting the rural production cooperatives' success. The statistical society included all members of rural production cooperatives (RPC) of Chahar Mahal and Bakhtiari Province. Data were collected on a sample of 160 members of RPC by using probability proportionate to size sampling method through face-to-face interviews based on a comprehensive structured questionnaire. The success index in this research has measured using the SERVQUAL model that analyzes the gap between members' expectations and perceptions of services quality provided by RPC. Based on the results of Wilcoxon Test, the RPC of Chahar Mahal Bakhtiari Province have met the members' expectations merely in the confident dimension and the mean of members' expectations is significantly higher than the mean of members' perceptions in other dimensions. The result of Kruskal-Wallis Test shows that the success of RPC is not same. The influential managerial factors on the success of RPC were determined by applying a multivariate regression model. Human and conceptual skills of managers, managers' belief on the importance of members' participation, educational level and managerial experiences of managers has the most impact on the success of RPC.