Tourism and its related activities today are one of the largest parts of industry and global exports. Rural tourism has many different forms and types. Ecotourism has many forms and types, including rural tourism. Villages due to a variety of natural and historical phenomena have a great potential for attracting tourists. Vaneshan Village in Golpayegan City in west of Isfahan Province in terms of its natural, historical and cultural study was to identify the strengths, weaknesses, opportunities and threats of attractions has a great potential for tourism development. The purpose of this opportunities and threats we used interview with experts and those acting in ecotourism along with tourism in the Vaneshan Village and to present appropriate and efficient strategies for tourism development. To identify strengths, weaknesses, internal factors (strengths and weaknesses), and external factors (opportunities and reviewing related documents, and finally screened them to most important threats) toward ecotourism development in the region. After obtaining results from SWOT analytical model strengths, models most important strategies were selected. Results of the SWOT model weaknesses, opportunities and threats were weighted. In the next step, strategies consistent with the conditions of the region were devised. Finally using QSPM and AHP showed that total weight of internal and external factors were 2.64 and 2.94, internal and external factors based on AHP was obtained results similar to respectively, revealing that given the principals of strategic management the strategic position of the region is in the first quarter, and accordingly SWOT. Results of prioritizing the strategies based on QSPM showed that among invasive strategies (SO) were considered. Weighting the importance of the that, in addition to creating tourism center in Vaneshan, designing plans for the 12 designated strategies creating tourism center in Vaneshan, and design practical plan for improving cultural attitudes to attract tourists were Vaneshan Village. Results of prioritizing the strategies based on AHP also revealed highlighted as the most important strategies for tourism development in the reclamation, preservation and restoration of cultural and historical region. attractions is the most important priority of tourism development in the Keywords: Rural tourism, SWOT model, Ecotourism, Intangible and tangible cultural heritage, Strategic management