Sejzi plain located in east of city of Isfahan is one of the arid plains, under intensitive desertification processes. Limonium iranicum a native drought and salinity tolerant plant species in distributed sparsly but patchy in this desert. Seed production of Limonium iranicum was studied in year 2006. Germination and establishment as well as tralanting tolerance of seedling were studied during late Feburary to June of 2007. Soil characteristics of three growing sites of this species were evaluated. Germination tests were carried out for 21 days in germinator with 30°C and 12 hours light period. Seedlings were planted in trays and after 90 days they were tralanted into pots filled with soils of growing sites. Seed weight was determined to be 0.284 gram for 1000 seeds and each plant on the average produced 10.5 individual seeds. Pregermination treatments showed that cold treatment with 7 days at 0-5°C resulted in maximum germination. Germination rates and alometric index of pregermination treatments had no significant differences. No significant differences were detected among establishment percentages between late Feburary and late March. There was significant differences at 0.05 level between substrate effects on seedling establishment. Sand and peat-moss bed had highest result equal to 47.7% in late Feburary planting. In late March planting, lowest establishment (18.52%) was observed on sand, straw and peat-moss bed. Significant interactions (?=0.05) was observed between planting date and bed materials on seedling establishment. Sand and peat-moss bed had highest establishment percentage equal to 43.6, while sand, straw and peat-moss bed resulted in lowest establishment equal to 24.1 percent. All established seedlings after 90 days were tralanted to pots filled with soils from growing sites with 100 percent success. In soil characteristics studies, amount of gypsum had inverse effect on natural establishment of this species. Increasing salinity from 37.8 ds/m to 52.4 ds/m caused dieing back of native plants. On the other hand lime and clay seemed to have positive effects for stand situation in growing conditions of this area.