In recent years, information and communication technology in the field of e-commerce has reduced many of the challenges of business development.E-commerce can be used to develop the agricultural sector and to market agricultural products.This research is a survey aimed at evaluating the adoption process of greenhouse owners to use of the internet in Isfahan towenship.The type of research is descriptive-analytic.Based on the Jahad-e-agricultural organization of isfahan province data information the total number of statistical community is about 460 and 197 number of sample units are accidentally choosen using chochran formula with (6 percent acceptable error) possible precision. The research method was library and field based. After determining the indices and variables of the research, a researcher-made questionnaire was used to collect the required statistical data in the study area.The main tool of the research is questionnaire and its processing is done in the software 21. The reliablity of questionnaire has been gained through using cronbach alpha betewwn 0.678 to 0.853 for different variables. The validity of the research was also calculated using the KMO coefficient higher than 0.7. Results of this research shows that greenhouse owners have gone through the innovation process and they are involved with the new process called use of the internet. It is also inferred from this research that in the process of accepting the innovation (knowladge, encouragement ,decision, stabilization) people have not obtain through the high levels of adoption such as: decision and stabilization and they are in two initial levels of adoption such as: knowladge and encouragement. Because based on the resauits 10 percent greenhouse owners have started accepting the online marketing.Given the level of education of farmers, this study reflects the fact that adoption of e-marketing is high in young and educated people, and these young people also have high risk appetite.Another finding from the research is that 55% of respondents lack experience in the online commercial market and 15% of them do not have two years of experience in the online trading market.The results of the research show that the correlation between age and family size with the components of adoptin, decision, persuasion, awareness, risk and psychology are significant and negative.Also, there was a correlation between the level of education, job satisfaction and income level with the components of adoptin, decision, persuasion, and knowledge of meaningful and positive.In addition, the correlation between the individual's psychological characteristics with knowledge, persuasion, complexity, adaptability, and practicality is 99% significant and positive, and the correlation between the individual's psychological characteristics and the decision component is 95% positive and positive. Among the adoptin of innovation components, there is a significant difference between the components of persuasion and decision according to type of greenhouse application, type of greenhouse cover and type of greenhouse structure.The results of regression analysis also show that variables such as age, job, experience and communication channels like traditional education, friend and family and psychological factors like motivation, encouragement and decision describe 46 percent of the dependant variable of accepting the use of the internet. Keywords: Greenhouse, Products, Adoption, Eelectronicbusinessm, Online trades, Isfahan.