Climate fluctuations and changes as well as population growth have posed serious challenges to providing drinking water and sanitation for rural households. Therefore, it is of paramount importance to focus on consumption management and changes in water consumers’ practices. This study is aimed at prioritizing water saving practices associated with domestic water consumption in the villages of central district of Isfahan city. The methodology applied in this study is mixed method research. In order to prioritize water saving practices due to the impact they could have on reducing water consumption and families’ acceptance probability, the matrix of effect- accept probability was used. The statistical population of this study was rural households in the central district of Isfahan, the experts of Water and Sewerage Company and the manufacturers of water saving equipment. The required data were obtained through doing interviews with a sample of rural households. Structured and semi-structured questionnaire was designed by experts and specialists through a census in two stages. According to the statistical population of experts, the percentage rate of water saving associated with installing water saving devices is 0/041, water saving practices 0/035 and protection maintenance and effect measures is 0/024. The most important measures that have great impacts on reducing water consumption, rarely accepted by households, are installing water saving showerheads and aerators, replacing two- way valves and using a broom instead of hose. The results revealed that the preventing factors in using water saving showerheads include lack of knowledge about the performance of water saving showerhead and its difference with other typical ones, families’ dissatisfaction with the performance and lifetime of this type of showerheads, its high price and its economic inefficiency for households. However, lack of using aerators is mostly due to technical problems such as the deficiency of the automatic operation of the aerators and the dissatisfaction with the volume and the way of water splash. In consequence, reducing water consumption requires identifying the most important effective measures and then designing specific ones to convince the target households to do effective water saving practices consistent with each region condition. Keywords : Per Capita Households’ Water Consumption, Water Saving Measures, Water Saving Device Installation, Matrix of Effect –Accept Probability, Villages of Isfahan City