Population increase and limitation of resources such as water, soil and energy has made man to put more pressure on manufacturing for food supplies and for food increase use contaminators chemical fertilizers and many drugs and antibiotics. Overuse of these chemical resources in agriculture section and misuse of kinds of hormones and antibiotics in livestock and birds to increase agricultural products causes many diseases like drug resistance and environmental problems. Various factors affect the consumers` choice in making the healthy food choice which more knowledge about them can help the politicians and authorities to raise the society`s majority health and protect the environment. In this study, the effective factors on making the choice about purchase of healthy chicken of Isfahan citizens is examined. the population research was the Isfahan citizens (N=2243249). The methodology was analytic-descriptive and the majority of data was collected through the questionnaire. The validity of the questionnaire content was confirmed by the specialists and for reliability the Cronbach Alpha coefficient (more than 7.0) was used which indicated the reliability of the measure device. The sample volume was determined by Cochran formula and multi-step sampling method was employed with proper selection so that the society was n=268. For analyzing the data descriptive and inferential statistics like frequency percentage, mean, Kruskal-Wallis test and Mann-Whitney , Pearson and Spearman correlation coefficient, and also practical analysis and logistic Regression were used. According to the conclusions of Pearson and Spearman test, the effective factors on peoples` choice that can be mentioned are awareness element, gender, price and the chicken apparent features. The effective factors on peoples` attitude included gender, education, awareness, fair price, the sales person traits and the distribution place. The regression conclusions indicate that the dependent variable, that is view are affected by the sales person advice, social network, family and the place. The sum of these variables indicated between 37 to 50 percent of the dependent variable of attitude. Keywords : attitude, purpose, awareness, healthy product.